Watching your visitors graph go straight up on Google Analytics is quite encouraging. Who wouldn’t want to watch figures of website visitors grow drastically. But a website visitor doesn’t necessarily guarantee revenue. You can have an influx of traffic on your website, but it won’t be doing you any good, as long as it doesn’t make you some money.
In order for you to equate your visitors into a revenue stream, you first need to convert some of those visitors into buyers. And this isn’t as tedious as it seems. The following tips will enable you to conveniently turn a most searched for website into a profitable one.
The Power Of Live Chat
You already have hordes of visitors who love what you are offering. However, they are reluctant to make the purchase. You can bridge the meagre gap between visitors and customers by providing them superior customer service. And what better way there can be to do it than to implement the feature of live chat on your website. During the past decade the use of live chats by businesses has increased manifold, considerably increasing customer satisfaction.
The reason why customers are happy to have a live chat on a website which they intend to buy is because all their queries are answered there and then. This greatly helps make the transition from a random visitor to a customer. On the other hand, it a preferable medium of customer service for businesses, since it involves minimum costs.
The biggest perk of live chats is that you can assist your customers in making the purchase, before they decide to abandon the site.
Most of the chats come with a feature page tracking that allows the website owners to start conversations with potential clients using triggers. These triggers appear when their monitored tracking reflects that the visitors are facing some problem on the page or having a hard time making decision. However, it’s important to keep in mind that the system isn’t perfect and may not be able to give you 100 percent accurate information. Many companies are working towards increasing the conversation conversion ratio. Recently Blue Sodo Promo opted for live chat session and experienced a success rate of 60% of chat conversion rate. This rate represents customers who would have just stayed visitors without live chat feature.
The Science Of Free Things
We all run a business to generate money. And giving your products for free is just the opposite. However, the power of free offerings shouldn’t be undermined as these little losses are doorways to greater success. It provides your visitors with the motivation and trust to turn into loyal customers.
Giving away some products for free serves two-fold purposes:
- Helps businesses address questions that trouble the customers but they are reluctant to share their queries and act as a barrier for them from finalizing their purchase.
- Shows that you are extremely confident about your products. Something that would act as instigator for your customers to make purchases.
Now let’s address the question “How to make the free business successful?”
While most of your customers would love to have free product, there would be some who have been tricked with free offerings by previous retailers to fool them into buying something they didn’t want to. Try to refrain from adopting such a strategy.
Providing your customers with the option to cancel their order anytime is wining half of their hearts and consent.
You can also consider the payment options. Questioning your customers about their credit card info puts them in an uneasy spot. You can give them with a “no card option.”
This way it minimizes the risk of repelling any potential customers. So basically you offer your customers with free products without having to ask their credit card details. This is the best way that you can portray your confidence in your product.
But while it makes you appear as a genuine business providing customers with free samples, asking for credit card information will help you filter out genuine customers. Only those visitors who would be willing to make the purchase would enter their details.
According to a research carried out by Totango on 10,000 visitors, 2% signed up for free trials while 50% of turned into paying customers by promptly providing their credit card information.
With the same offering without the condition to enter credit card information, there were 10% of 10,000 visitors who opted for free trial while only 15% only turned into customers.
In comparison of both scenarios, the “no card option” brought forth encouraging results.
However, you cannot always expect findings from a test to bring forward positive results for your business. Therefore, it is best to experiment with both approaches and stick to the one that suits your business the most.
Another way to increase your customer ratio is by extending the date of free samples until they are finally lured into making the purchase. This way they can test your product as much as they want until they are finally convinced to make the purchase. It will also help you to provide exceptional customer services, something that will pay you back for a long time to come.
Insert Social Signs To Build Trust
Like it or not, most of your customers are like sheep. They follow the herd. If they see that a lot of people are buying your product, they will likely consider it something that would provide value and will follow the same route.
Here’s how you can use social sign to build trust that your product is likeable by a wide audience.
Reviews & Testimonials
Reviews and testimonials work a long way. Not only they show that people are interested in your product, but they also make it easier for your potential customers to familiarize themselves with the product features a website won’t tell them.
Reviews from some top guns in the industry can act as icing at top of cake. However, if you are not lucky enough to get that, a dazzling review from a common Tom would just do the right trick.
Logos
Putting up logos of your existing clients on your business acts as laurels on chest. This greatly increases the trust level of your customers and they are more than ready to make that purchase.
Invest In Product Vids
Looking to make an impact on your visitors so that they are tempted to make a purchase, then consider investing time in creating product demo vids.
Since online shopping is devoid of providing customers the ability to examine a product up close and personal, they are always skeptical about making the purchase. This is where the product demo videos come in handy.
While you can’t hand over the product to your customer to feel it, you can provide an experience just as close. High quality product images help your customer have a closer view at what you are offering to them. With the zoom option, they can observe the minutest details.
However, to make the most of the shopping experience, using videos for your products can considerably increase the chance of converting your random visitors in customers from anywhere between 65% to 85%.
Creating a video won’t come easy. It involves some hard work and some investment. You can make the process less complicated by:
- Get professional services. If you are trying to give your customer a real feel of the product, then a good quality video is what you should invest it. Many business owners think that a video is better than simple imagery, but a low quality video can drive your customers away from your website rather attracting them to make purchases.
- While shooting the product, it is necessary that you focus on all angles, so that you provide the customer with detailed information about the product.
- You can also use models using your products. This way, your customers can easily imagine how the product would look on them or how it would be functional.
Summing It Up
By incorporating the following tips, you can greatly increase your random website visitors into loyal customers.
Happy Selling Online!
