Online marketing has never been as easier as it is now. Facebook give fitness businesses a single platform where they can filter a target audience, advertise their business and build credibility. In this feature you will learn how you can leverage Facebook and grow your business using both organic and paid methods.
Social media is a happening place. With every passing day you are presented with new options of sharing your content with the world. However, there are few tried and tested platforms that deliver beyond expectations. Facebook is one of them. For most of fitness businesses, Facebook should be fundamental in their digital marketing campaigns.
This doesn’t mean that you are not open to use other platforms such as Twitter and Instagram. You can often use your Facebook content and market it on these channels.
While devising a plan for social media marketing, you need to aware of the possible obstacles and ways that can help you overcome these issues.
- No matter how much you trust traditional marketing methods, it’s a good idea to explore the potential of Facebook.
- Everything has certain limits. Don’t complain about the rules Facebook has. Rather use them as an advantage.
- You don’t need to spend days on Facebook to garner success from your campaign. Only a few hours a day would do the trick.
Facebook Marketing – Two Sides Of The Same Coin
Facebook marketing can either be used for free or you can pay some amount to get your message across a large audience.
Using any of these methods can widen your reach, helping you realize your marketing goals.
Organic Facebook Marketing
Many gyms and their trainers have used Facebook as means to build a following. This doesn’t require much of your time and is totally free. However, in order to have a strong online presence, you need to have a solid plan.
To kickstart your online journey, you can chalk out a posting schedule. Sharing scheduled content will widen your reach.
You need a business page where you can post and share your content. To make it stand out, consider putting up attractive profile and cover photo. Now update information regarding your business and other aspects which will help your audience understand your business more.
An important reminder -Your Facebook page is not your website! Do not treat it as one!
The crux of organic Facebook marketing is creating appealing, aspiring posts and then sharing them with your audience. You can link your business page with your trainer’s pages and target even a greater audience. Once you have all the pages set up, it’s time that you start sharing great content that is relevant to your business practices.
By using the following types of content, you can amass a good number of followers:
- Workout pics and videos
- Testimonials
- Recipes
- Blog Posts that address a particular problem
- Case studies and Testimonials
- Before and After pics
If you are looking for ideas for your posting strategy, here is a simple plan that could work for you initially.
- Put up a single blog post in a day
- Share a single customer/group workout post in a day
- Share a single video tip in a day
Paid Facebook Marketing
Depending upon how much you are willing to spend, you can get your content boosted on Facebook targeting new audiences. Using the same method you can also get your business page advertised on other people’s newsfeed.
Boosting your most popular content is a good way to extend your reach. Begin by promoting posts that provide solutions to your audience. You can either choose to boost your content to people who already like your page or you can choose a new audience.
The purpose of boosting posts is to direct traffic to your website where a compelling call to action would either encourage the visitors to submit their information for your mailing lists or enter into a program.
You can also opt to promote a post from Facebook Ads Manager, which allows you to further customize the post and filter out a targeted audience.
Facebook Ads are the best option when it comes to paid Facebook marketing. Tracking your results and customizing the audience is quite easy. You can avail the option both for landing pages and content. The best way is to utilize a mix of both, so that you can have the most benefit.
Facebook marketing isn’t about selling your products. It’s about building a relationship of trust with your consumers and adding value in their lives with compelling posts. This would nurture them into buying your products, which is your ultimate goal.
Employing Facebook marketing to build up your email list is far more useful than direct selling on this platform. One reason you should be wary of this approach is that this industry is quite regulated on Facebook and you don’t want your hard work down the drain by getting your account banned.
It is good that you are well aware of Facebook marketing rules so that you can easily steer away from any issues related to your account. Make it a habit to review them occasionally.
In order to increase your sales via Facebook marketing, consider offering free gifts in return for email address, which can be used to follow up your prospective clients, converting them into sales. Once you get some information about your potential client (usually name and email address), it’s time to build trust by providing them value.
You can lead them to joining your program with the help of some follow up email series that offer your best content, some testimonials and ultimately, a call to action.
Once you have a lead that shows interest in your free gift offer, you can redirect them to Facebook showing them your initial offer ads. The offer known as Front End Offer acts as a fragile stoppage against the opportunity you present someone to experience your brand, compelling them to explore what you have in store.
It is important to be wary of Facebook policies about product promotions so that you can make some confident claims about what you are offering. A lot of businesses use application offers in their ads. This redirects the potential client to a landing page for a specific program. Once the information has been filled up, you can filter out potential candidates on the basis of the information they provide and then follow them up to get your products or services sold to them.
