Your website is a powerful customer acquisition tool that you can easily utilize to improve your business dynamics. Since customers are always looking for accessibility, websites are just the right mechanism to attract buyers to your products by showing who you are and why your products stand out.
However, thinking that your one-time website visitor will become your loyal retail customer is a far-fetched cry. Just like shoppers in your retail store are unlikely to come back to you if you fail to provide them with an experience they are looking for, online visitors will also avoid reverting back if your website fails to cater for their specific needs.
So in order to capitalize on every visitor on your website, you need to assure that your website leaves a lasting impression and an unmatched online experience. Following are some useful hacks that you can use to convert random website visitors into loyal customers.
You must be aware of the frustration that you face when you look up an interesting menu on a website, only to find that it’s no longer available when you visit the hotel. This is the worst experience that you can expect and craves a negative impression that would last quite some time. It is very important that you invest in a lot of effort so that your consumers do not face this type of fatigue. Ensure that your website isn’t outdated and provides accurate information about product availability and its quality.
Content that’s not relevant and provides inaccurate information leaves your customers confused, providing them with a poor shopping experience. Important pages of your website such as news, inventory and special events should be updated on regular basis. This would help your customers easily scan for the information that they are looking for, providing them with reliable facts. Accurate, constantly updated information will pull customers to your website again and again. There is a high chance to convert these visitors into clients, as sorted, relevant information makes purchasing quite easy.
While setting up your retail outlet, you spend a lot of time ensuring that everything is in place. You spend endless hours displaying your inventory at prominent spots. Your website should be a reflection of your efforts at your brick-and-mortar store.
Special discounts and sale offers should be placed strategically to draw in the most attention. Putting in your contact number and physical address at noticeable places will also increase the chances of your customer visiting your store. Online contact forms are an excellent way for lead generation, as they are mostly used for brochure download requests. With the help of right lead management tool, you can accelerate your lead responses.
Most retailers do not regard website queries and sales leads as significant as physical store visits or telephonic inquiries. Websites are as capable of generating leads as physical store, as long as you are committed to perform a religious follow up. While prompt responses are very integral, it is equally important to listen, read and answer each of the queries of your customers to show your genuine concern regarding his inquiry and your commitment in helping him arrive at a solution. You can also seal the deal by communicating via the phone instead of solely relying on emails.
In all your correspondence with your client, emphasize on the business’s reputation and your endless dedication in sales to keep your customers ready to continue transaction with your on basis of trust. It’s not about selling a product, it’s about portraying what you are doing and how you treat your customer. Try promoting a positive buying and purchasing experience, so that your credibility increases overtime and the customer feels compelled to come to you.
An occasional no here or there doesn't mean a never. Despite your best efforts, if you weren’t successful in converting a visitor into a customer, staying connected will go a long way. A visitor that isn’t your customer today, may turn into your lifelong client, once you keep connected to him. However, staying in touch isn’t as simple as it seems. For this you need to be organized with a thorough follow-up process in place. You can send them emails such as thanking them for their interest and time, sending them notes about events that might interest them such as new product arrivals and special deals. You can also send them wishes on their birthday.
Tip: Whether a visitor clicks your website or client walks into your store, you should be well-prepared to meet all their needs and to give your best impression. As they walk away with or without a purchase, make sure you are connected because a no today, may become a yes tomorrow.