As a business owner, you must be familiar with the term SEO and its profound impacts on your business. For you to bring your online business to a profit-making point, it is very essential for you to know basic SEO tips so in case you see your revenue going down, you can highlight the missing components in your SEO strategy.
Before we pinpoint the basic SEO tips every online fitness business owner should familiarize himself with, it is very important to understand the basic function of SEO.
SEO or Search Engine Optimization is a process where your website ranks higher when users search for related products on search engines like Google. These search results are unpaid, organic results.
When you enter a particular query on Google, the results that are displayed are of two kinds; one is paid advertising and the other is organic listing. The following tips help you get higher organic listings on Google search page.
By reading this feature, you will be identify the most essential components of a good SEO strategy.
You must have heard this before that in digital world content rules.
But what exactly is content?
Content is text and more than that. It is videos, sound and everything that is being indexed by search engines. In fact all of the intertwining of the web is based around content. When you hear content rules, it basically means that content is everything in the online world and within SEO realm.
Google appreciates good content. If someone is looking for particular content and chooses Google as a medium, then Google is the winner here. Google in turn displays many ads that give them revenue of billions. The same course is adopted by other online mediums such as Facebook, LinkedIn, Bing and other channels.
Does this still mean that content rules in the online world? Many opine a plain no, while others argue that the sole ruler of online world is content. Whether content reigns supreme or not, it is definitely a very important factor in the online world.
If your content is of high-quality, providing solutions to the users, chances are that it would pull in a lot of traffic. And it would also help your online portal become highly visible on Google.
So if you are looking to master the Internet game, you must begin with the art of publishing high quality content. Consider blog posts, videos and social media posts that are entertaining, informative and ultimately help you drive engagement.
While creating content it is very important that you follow Google’s preferred way of doing it, so that reaching for your products or services becomes easy.
You can do this conveniently by investing some time studying about keywords. Online surfers use keywords to search for products on Google and incorporating the most-searched keywords and those relevant to your products in your content will drastically improve the search results of your website. Also you can create content based on keywords that are most searched by users.
In addition to this, there are certain recommendations by Google on how your page layout should be like.
While creating a post, be mindful of the meta title, meta description and H1 tag. In addition to this there are other factors that you need to take into consideration such as linking anchor text. Before you begin on your content creation journey, it is best to know about these terms and then design them in a manner that is desirable by Google.
Simply put, while devising a content strategy, it is important that you adhere to Google guidelines so that it becomes very easy for it to read it. The more you follow the guideline, the higher search visibility your content would get.
Google operates with a formula that helps it fish out the most relevant and useful results for users query. The method is known as algorithm. An important aspect of Google’s algorithm is how other websites are linked to your content.
The greater quality and quantity of the links, greater the linking would be effective. If Google translates the links on your profile coming from authentic and reliable sources, then you have gotten Google on your side.
But how can you get plenty of high quality links on your website? A long time ago a common practice was swapping, buying or trading links. However, this trick is outdated and won’t do any magic now.
The ideal way to get links on your website is to earn them. And this takes you back to point 1.
High quality content that is engaging and informational would greatly increase your chances of getting links from various social media channels, websites etc.
Getting links that Google may think is through “unfair” means that not only will your website rank poorly on Google but will also put you in trouble.
So this is precisely the reason that many people consider that content rules in the online world.
Google and other search engines constantly keep a close eye on your website to determine the level of its performance.
The first component of your site’s performance is its loading time. Ideally, your website should not take longer than 3 seconds to load. For this, you need to focus on your web server’s quality. High quality coding on your page can also increase the loading speed. Another important player is high resolution images that can also play a great part in making your website’s performance optimal.
Along with this, your website should be accessible by variety of users, accessing it from different devices. Your website should be mobile optimized and responsive.
If your website lacks on any of these features, it would greatly affect the way it ranks on Google.
If you have always thought that social media and advertising are not related to SEO, well, then you have been wrong.
Search engines are actively monitoring social media activity to determine the quality of the content being shared. They rank content that is relevant and appropriate for their audience.
Now most business owners are not aware that Google and Twitter are closely connected. So are Bing and Facebook. So this means that if you are active on social media platforms such as Facebook and Twitter, you are automatically increasing your search engine rankings of Google and Bing. Higher level of engagement indicates that the content is being read and responded to by a wide audience. It can be a prominent factor in driving traffic to your website which is also being monitored by Google.
Often businesses claim that paid advertising helps them get an improved click-rate in organic search results. In addition to this, if the search results ranks your website right below a paid ad, there is high probability that your organic link will get greater links. So, you can use ads you haven’t paid for to drive traffic to your website. Sounds interesting!
If you think that you have created quality content and you take your day off, you are being too hopeful. Sadly, you have only done the half work there. And you need to do the remaining half.
Creating quality content is just part of the job done. Now it’s time that your market it on social media platforms depending upon its type. Consider posting it on your business’ official pages of Facebook, Twitter, Google+, LinkedIn etc. Based on what you are addressing, you can also post it on Reddit and Tumblr. It is best to take into consideration the market that you are trying to reach out to and then post your content on the most suitable channel. There should be a strong connection between the content, market and the promotion so that it can garner maximum results.
You can also increase the effect of your content by approaching industry influencers. Can you get services from someone for promoting your content? You’ll find yourself surrounded with options such as PR, viral marketing and relationship building that too right in the middle of building a powerful SEO strategy.
In order to get the most out of your content, it is very important that you at least spend the same amount of time you spent while creating the content.
Work towards building strong relationships in the industry that can positively market your content. This could be anyone from the media to famous social media icons to members within your target market.
If you deviate from the parameters set by Google, it may get you into a lot of unwanted trouble. Google is fond of punishing those who don’t adhere to its guidelines by dispatching them Google Penguin and Google Panda. Though they sound pretty harmless, they can hurt you if you own a website, which may be painful for you for a long time.
If you don’t want all your hard work go down the drain, it is always good to keep yourself updated about Google’s guidelines. Ideally, keep away from things that might agitate the mighty Google such as copied content and broken, spammy links.
Nothing in this world comes for free including your organic listing. You need to invest some resources and your precious time to receive favorable results. And as the saying goes “time is money.” This is particularly true for business owners, who want to get maximum results out of their SEO strategy.