Your consumers join your gym to keep their health bustling and bodies vigorous. However, if your facility is a haven to germs, your members might end up getting affected by various skin diseases and infections, which could cost them their health. Therefore, it is quite important you pay close attention to the cleanliness of your gym so that your customers can maintain their fitness goals. A spick and span gym is also a gateway to increased memberships and skyrocketing sales.
Gym equipment is loaded with viruses and bacteria. The most common amongst these are influenza, staphylococcus and E.coli. Research indicates that 63% of gym equipment is covered with rhinovirus, the virus that causes flu.
Fitness centers are excellent breeding grounds for viruses that cause skin diseases such as human papillomavirus and athlete’s foot. Studies also indicate that diseases such as Methicillin Resistant Staphylococcus Aureus (MRSA), a bacterial infection which can pose death risk, are spread mainly because of unhygienic gym facilities. MRSA is said to infect gym goers through cuts, abrasions and skin contact. Germs multiply within a few hours and since gym goers frequently touch their face to wipe of sweat, which lets these germs travel through the nose and mouth into the body, making them sick.
The common culprits that serve as a breeding ground for these diseases are unclean gym equipment and locker rooms. To make matters worse, most of times gyms do not have proper cleaning equipment so that gym members can wipe these products themselves. No one pays money to workout in an unhygienic environment or get sick every time they head out for the gym. In order to ensure a healthy workout session for your gym members and to keep your brand from gaining bad reputation, you need regular cleaning policy. This would not only improve your member retention but will also improve your brand image, reflecting it as a positive and caring business for others. Here are few tips that can help you get started with taking care of your gym hygiene.
Step in to your customer shoes and assess what kind of gym experience you are offering your customer. Think what would a first-time visitor see in your gym? Will he be ok to walk barefoot on your gym floor? Will he be eager to use the equipment? Does the gym send a message of a clean, hygienic environment?
You may not be able to critically examine your gym. Since you own it, you may find it an ideal place to exercise. However, it is imperative that you seek suggestions from friends and colleagues so that you can get honest reviews. You can also question your customers about the cleanliness standards in your gym. It's always good to use the feedback to make the necessary changes.
Begin by creating a checklist of all the products by assigning a different cleaning day to each gym item. Make sure that you clearly communicate the rules and that your cleaning staff performs the duty promptly. Some areas are quite susceptible to germs and therefore, need more attention. Areas like these should be cleaned daily.
It is impossible to clean your equipment after every use, especially during peak hours. To ensure a spick and span gym get your members involved in the cleaning process too. You can place disposable towels, cleaning supplies and sanitizing solutions within easy access especially near the exit so that members can sanitize their hands before they leave the gym. Encourage your staff and trainers to sanitize their hands when dealing with gym members.
Many gyms encourage their members to adopt cleaning habits post workout. Signs such as equipment cleaning helps member use the machinery responsibly, wiping it after use.
Encouraging hand sanitization can make a huge difference, considerably improving the hygiene of your gym and its members.