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5 E-commerce Customer Retention Strategies for Fitness & Combat Sports Retailers

By Harry Morgan

Retaining customers is often seen as the key to success for E-commerce businesses in the fitness and combat sports industry. In order to keep customers coming back, retailers must invest in effective customer retention strategies.

From providing personalized experiences to offering rewards for repeat purchases, these strategies can help to ensure that customers remain loyal and engaged with your business.

Read on to learn more about five customer retention strategies that can help you grow your fitness and combat sports E-commerce business.

Table of Contents

What is Customer Retention?

Customer retention is the process of keeping customers engaged with a business and encouraging them to continue using its services or products. It is an important part of any business’s success, as it costs more to acquire new customers than it does to retain existing ones.

Why is Customer Retention Important?

Customer retention is an important part of any business’s success. Retaining customers means that they are more likely to purchase additional products or services, refer the business to others, and provide positive feedback. This helps businesses build a loyal customer base that will continue to support them in the long term.

Additionally, retaining customers can help businesses save money by reducing customer acquisition costs. Customer retention strategies can also help businesses better understand their customers’ needs and preferences, allowing them to tailor their offerings to meet those needs.

5 Customer Retention Strategies to Implement

  1. Establishing a Loyalty Program
  2. Personalizing Your Customers’ Experiences
  3. Utilizing Automation
  4. Utilizing User-Generated Content
  5. Incentivizing Repeat Purchases

1. Establishing a Loyalty Program

Loyalty programs reward customers for their repeat purchases and can help build customer loyalty. According to ThinkImpact, about half of the revenue of a company can be attributed to 8% of its most loyal customers.

Establishing a loyalty program can help improve customer retention by rewarding customers for their repeat purchases. These types of rewards encourage customers to continue using the business’s services or products.

Loyalty programs can be thought of as an investment, as the customers whom you are investing on will return for more purchases in the future. These programs also show the customer that you care about them.

Loyalty programs and rewards for customers

You can also offer different tiered loyalty rewards, let’s suppose, a person has 100 points and can either redeem their points for a prize/discount or can carry these points to the next tier to get a better prize/discount.

For example, customers could earn points for each purchase they make, and then redeem those points for discounts or free products. The retailer could also offer special discounts or perks to customers who attend a certain number of classes or events each month, or who refer a certain number of friends to the store.

Loyalty programs also give businesses the opportunity to collect data about their customers, which can be used to better understand their needs and preferences. This data can then be used to tailor offerings and create more personalized experiences for customers.

2. Personalizing Your Customers’ Experiences

Personalizing your customers’ experiences can help improve customer retention by making customers feel valued and appreciated. Personalized customer service can also help create a more positive experience for customers, which can lead to increased loyalty and repeat purchases.

For fitness and combat sports retailers, personalizing the customer experience can be especially impactful. By offering tailored product recommendations or training advice based on individual needs and goals, you can not only improve customer satisfaction but also position yourself as a trusted and knowledgeable resource in the industry.

Personalization can be achieved by segmenting your audience or customers, it can be based on the location, time spent on the website, product search history, etc. Based on the data you collected about the customer you can send personalized emails or offers to them.

For example, a customer who has previously purchased boxing gloves and hand wraps might be shown recommendations for other boxing-related products such as headgear or punching bags.

Additionally, the retailer could send personalized emails with workout tips and routines tailored to the customer's fitness goals, and offer personalized coaching services to help customers achieve those goals.

Related Article: Tips On Providing Personalized Shopping Experience To Your Retail Customers

3. Utilizing Automation

Utilizing automation and chatbots can help improve customer retention by providing customers with a faster, more efficient way to get their questions answered. Automation provides quality as well as consistency in the solutions that you provide to your customers.

Automation and chatbots can also help businesses save time and resources by automating mundane tasks, such as responding to customer inquiries, sending email newsletters, setting reminders and sending personalized emails. Using automation can take your fitness and combat sports retail business to the next level.

Additionally, automation and chatbots can help businesses better understand their customers’ needs and preferences, allowing them to tailor their offerings to meet those needs which can improve customer relationships.

For example, the retailer could offer a subscription service for customers who regularly purchase products such as protein powder or supplements, automatically sending out new orders on a regular basis. The retailer could also use automated email or SMS reminders to notify customers of upcoming products.

4. Utilizing User-Generated Content

Utilizing user-generated content can help improve customer retention by giving customers a platform to share their experiences with a business. This can help create a more positive experience for customers and make them feel valued.

User-generated content from your current customers can seem more genuine to your potential customers. Usually, people check reviews before purchasing any product so ratings and reviews on your products can help quite a lot in the purchase decision of your customers.

Utilizing user generated content for retailers

Furthermore, utilizing influencers or influencer marketing can play a huge role in promoting your products to potential customers. Influencer marketing is great for building long-term relationships with your customers as influencers showcase the products in a positive light.

For example, the retailer could run a social media campaign encouraging customers to post photos or videos of themselves using their boxing or fitness gear with a specific hashtag. The retailer could then share these posts on their own social media channels to showcase their products in action.

Additionally, user-generated content can be used to better understand customer needs and preferences, allowing businesses to tailor their offerings to meet those needs.

5. Incentivizing Repeat Purchases

Incentivizing repeat purchases can help improve customer retention by rewarding customers for their loyalty. This encourages customers to continue using the business’s services or products and builds customer loyalty. Incentives can include discounts, free shipping, exclusive offers, and more.

For example, offering a discount code for customers who make three purchases within a certain timeframe, or offering a free product to customers who make five or more purchases in a year can incentivize repeat purchases.

Providing customers with a discount code by sending it to their email after their first order is a great way for making the customer come back to your online shop for their next purchase.

Signing up customers also helps in getting data about them, this information can be used to send personalized emails and offers to them. This also contributes to repeat purchases by the customer.

Tips to Improve your Customer Retention Strategies

It is necessary as a retailer that you keep improving your customer retention strategies from time to time. Here are a few tips for improving your customer retention strategies:

Be transparent with your customers

Transparency is key to a business being successful as it helps in attracting new customers and retaining current ones. When a business is transparent with its customers means that they are being honest and open with them. It also builds trust with the customers about your products and services.

Use a system to measure customer value

To improve your customer retention strategies you need to measure your customer value. Customer value is the total/perceived customer benefits subtracted by the total customer costs. Once you have your customer value you can improve this number by continuously fine-tuning your online processes to improve customer experience.

Improve your customer relationships

Having quality relationships with your customers is very important for the success of your business. If you value the relationship you have with your customer you would invest time in understanding their concerns and what they want to experience so that you can provide them with whatever they need.

Fitness trainer and gym member

Related Article: 6 Industry Proven Customer Retention Strategies for Retail Stores

Outstanding Customer Service

Providing outstanding customer service is essential for retaining customers and building a positive reputation for your brand. Make sure that your customer service team is well-trained, friendly, and responsive, and consider offering multiple channels for customers to reach out with questions or concerns.

Always ask for customers’ feedback

Getting feedback from customers on whether they are satisfied with the layout and operations of your website is necessary. It’ll give you an insight into what the customer wants and what is lacking in your website design.


From personalized recommendations to loyalty programs, the 5 strategies discussed above can help improve the customer experience, increase customer loyalty, and ultimately drive sales and revenue for your business. By implementing these strategies, you can set your brand apart from the competition and establish a strong reputation in the industry.

Tags: Retailers

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