Grow as a Fitness & Combat Sports Gear Reseller, Distributor or Gym

10 Reasons to Sell Gym Merchandise in Your Fitness Club

Written by Tracey Heinz | 16-Jun-2017 04:35:00

Want to make extra money? Or want to give members extra incentive to stay? Maybe you want to strengthen your brand. Reselling gear might just do it for you!

Why sell merchandise at your fitness club?

Check out 10 reasons why reselling gear at your fitness club is a must-do:

Improves customer loyalty

Providing fitness and gym merchandise shows your members that you are offering solutions for their needs. When you sell quality gym equipment and merchandise at your gym or fitness centre, you can convert first-time members into loyal ones. You are basically making it more convenient for your members to purchase the equipment or merchandise they require for themselves. This not only improves your sales but also creates a strong community for your members. 

Helps increase revenue

Another major reason you should sell gym merchandise at your fitness club is that it can help increase your revenue. Selling gym merchandise adds another revenue stream to your business. You do not need a huge amount of investment or space to create a merchandise shop in your gym, you can start small and then go from there. Just having one well-renowned brand in your merchandise shop initially is enough.

You can start by offering sportswear or gym apparel at your gym. After that, you can incorporate items that do not take up much space but are necessary such as boxing gloves, training gloves, equipment bags, jump ropes, kettlebells, medicine balls, etc.,

Strengthens your brand image

Being a gym owner you can convert your gym into something more than just a gym business, you can make it into a brand. By partnering with well-renowned brands such as RDX, you are not only increasing your sales but are also promoting your brand.

You can promote the merchandise you are selling through word-of-mouth and social media marketing. If you are selling branded gym merchandise, which your members are already aware of, they might prefer getting it from you. They can check the quality then and there and easily make the decision of purchasing it.

Your competitors are already doing it

If you take a look, almost all of your competitors are already selling fitness merchandise at their clubs. There is a demand for it and they are making the most of the opportunity. It is time for you to jump in and boost your revenue. Not doing so is resulting in a huge loss.

Add value to your service

Selling gym merchandise at your gym or club will make it easier for your members to see and purchase the merchandise they want from the same place they are exercising at. Your members will highly appreciate their gym or fitness club selling gym merchandise for their ease. It not only helps in increasing your revenue but also adds value to your service and also shows your credibility as the best gym service provider.

Strengthens member community

Offering a wide range of gym merchandise will surely build a stronger community of members. As your members keep increasing, this growth will be an essential point for your business. Word-of-mouth can cause an increase in the joining of new members. New members mean that there will be an increase in the referrals to join your gym.

It’s a growing market

As there is an overall growth in the fitness industry, the demand for fitness gear is growing. Selling fitness or gym merchandise at your gym can be great for growing your business. It is an excellent opportunity for you to promote your brand, increase customer loyalty, and boost your sales.

Become an alternative shop

Having a gym with merchandise stocked in it can be a great advantage to your business. As members who need to revamp their fitness gear can easily come and get it from your gym. You can become a dependable alternative shop for them, which means they can start buying their fitness merchandise from your shop. It’s not only more convenient for your members but also saves their time.

Easier to sell products you are using/training with

It is easier for you to sell products that your coaching staff finds to be of the best quality and recommend to your members. As a gym owner, it will be easier for you to promote and sell products you can vouch for.

Explore complete range of quality RDX Sports fitness gear at exclusive club prices by signing up for Wholesale. 

You’re Already Positioned As An Expert

You are already providing the equipment to your members to use at your gym or fitness club, which shows that it is of good quality. Being a gym owner, members expect that you know the equipment you are providing them and can help them in the purchase process. Other than that you can use the gym trainers to guide your members further about which equipment they require and can get. 

What can you sell at your Gym?

Apparel

You can sell sports or gym wear at your shop, as members who go to gyms require fitness clothing so that they can easily work out in them. You can sell shorts and even breathable shirts to your members.

Fitness or Gym Equipment

Members who want to invest in working out at home as well can buy their equipment from your gym. It is a fantastic way as you are providing them with a way in which they can conveniently buy the gym equipment they would need.

Getting quality equipment from a well-renowned brand for your members is essential for your sales and customer satisfaction. You can check our previous article to see how you can Compare Wholesale Gym Equipment.

Nutritional products

Gym members love to stay in shape and know that nutrition and fitness go hand in hand. So, selling nutritional products such as protein shakes, supplements, and protein bars at your gym is a great idea. These products can be easily positioned at the front desk as they do not require a lot of space.

Takeaway

Selling merchandise at your gym or club is a great way for you to add value to your gym services. You can sell gym merchandise at your gym or club and make additional earnings from it. Not only that you can gain new members and retain the already existing members at your gym. You can build a strong community with loyal customers when you provide them with the services or products that will fulfil their needs, such as gym merchandise.